701 Lighthouse Ave
Pacific Grove, CA 93950
Food from the heart...

Passionfish chooses Sustainable Seafood, Exclusively—

Although it’s been said that we know more about outerspace than our oceans, we do know that this great body of water, covering 70% of the earth, holds deep secrets to our very existence. Passionfish believes that protecting this life-sustaining resource is critical to both the economic and environmental bottom line.

The problem. . .

Today our oceans are in serious trouble. Within the past 15 years of industrial fishing we have depleted nearly 90% of our ocean’s large predatory fish.* Worldwide, we remove over 88 million tons of seafood from the ocean each year.** To meet consumer demand, several fish high on the marine food chain, such as Pacific Red Snapper (rockfish), shark, and swordfish, are being harvested before they reach reproductive age, resulting in a dramatic decrease in their populations. Habitat destruction, caused by a number of industrial fishing methods, has also contributed significantly to dwindling sea life.

The solution. . .

By better managing the harvest of seafood it is still possible to turn these numbers around in just a few decades. If we all take responsibility for the seafood we eat, by insisting on only sustainable seafood, the plight to save our oceans will be successful. There are plenty of seafood choices that are sustainable. There are also many sources of reliable information to help consumers make choices that will ensure a lasting and diverse supply of seafood for future generations.

Approximately, 70% of all seafood consumed in the United States is served in restaurants. Therefore, as restaurateurs, we at Passionfish have a tremendous responsibility. We must be responsive to both the needs of our customers and the food supply. Unfortunately, many of the fish most threatened are also the consumer’s most popular choices.

Passionfish has made a conscience decision to remove all non-sustainable seafood from its menu. In addition, we have made a commitment to educate our guests, our peers, and the public at large about the importance of sustainable seafood choices.

Passionfish sets an example with the strict policy of sustainable purchasing. The commitment also includes the use of organic, pesticide-free produce and low-impact or biodegradable restaurant supplies. The restaurant has earned recognition for their environmentally friendly business practices and environmental advocacy. The Walters work to educate their staff, customers, peers and the public at large about sustainable seafood issues. Their efforts have included public cooking demonstrations, educating culinary students at Monterey Peninsula College, and, in cooperation with the Monterey Bay Aquarium, orchestration of educational forums for restaurateurs and chefs.

*2003 report published in the journal, Nature.
** United Nations Food and Agriculture Organization
***Monterey Bay Aquarium Seafood Watch Seafood Guide

Links to sustainable issues:

Monterey Bay Aquarium
Working to inspire action for conservation of
the oceans.

http://tagagiant.org
The Tag-A-Giant Foundation (TGF) is committed to reversing the decline of northern bluefin tuna populations by supporting the scientific research necessary to develop innovative and effective policy and conservation initiatives.

www.Ecotrust.org
Ecotrust seeks full public disclosure of the status of Pacific salmon as well as fundamental institutional changes in the way fisheries, marine ecosystems and watersheds are managed.

www.oceana.org
OCEANA campaigns to protect andrestore the world's oceans. Teams of marine scientists, economists, lawyers and advocates win specific and concrete policy changes to reduce pollution and to prevent the irreversible collapse of fish populations, marine mammals and other
sea life.

www.livingoceans.org
Living Oceans Society is Canada’s largest and British Columbia’s only marine environmental organization.

www.noaa.gov
NOAA is an agency that enriches life through science. Our reach goes from the surface of the sun to the depths of the ocean floor as we work to keep citizens informed of the changing environment around them.
NOAA's Fishwatch website:

www.nmfs.noaa.gov/fishwatch/www.seaweb.org

www.seafoodchoices.com
Seafood Choices Alliance is an international association for sustainable seafood. The Alliance helps the seafood industry—from fishermen and fish farmers to distributors, wholesalers, retailers and restaurants—to make the seafood marketplace environmentally and economically sustainable.

www.sustainablefishery.org
FishWise is a non-profit seafood sustainability consultancy dedicated to promoting ocean conservation through partnerships with key players in the industry. FishWise partners with retailers, distributors, fishers, aquaculturists, and other stakeholders to create a more transparent chain of custody and to increase the amount of sustainable seafood available to American consumers.

www.farmedanddangerous.org
Mission: To protect wild salmon, coastal ecosystems, coastal communities and human health from destructive fish farming practices.The Sea Turtle Restoration Project:

www.seaturtles.org
The Global Leader in Sea Turtle Protection. The Sea Turtle Restoration Project fights to protect endangered sea turtles in ways that make cultural and economic sense to the communities that share the beaches and waters with these gentle creatures. With offices in California, Texas, Costa Rica, and Papa New Guinea, STRP is leading international efforts to protect sea turtle populations worldwide.

www.msc.org www.conservefish.org
The Marine Fish Conservation Network (Network) is the largest national coalition solely dedicated to promoting the long-term sustainability of marine fish.

www.pewoceanscience.org

www.oceansalive.org/go/seafood

www.ifrfish.org

http://www.topp.org/species/

TOPP LeatherBack Turtle Tracking
Follow the adventures of leatherback turtles, white sharks, elephant seals, salmon sharks, albatross, and 18 other species on TOPP. Their satellite tags send daily updates.

Leatherback Turtle Trust
The Leatherback Trust is a non-profit foundation established to save the leatherback turtle and other sea turtles from extinction. Its activities include supporting conservation, research and management on leatherback nesting beaches in Costa Rica.